When you think of sports what’s probably one of the last things on your mind? My guess would be fashion. Have you ever noticed while sitting in any baseball stadium, there are business logos all around the field? Businesses including: banks to airlines and fast food restaurants, but never clothing lines or stores. DKNY is now changing that and will be the first fashion brand to be represented in a sports stadium. It seems extremely fitting for the DKNY brand to post their logo in the city’s stadium that they represent, the New York Yankees.
The permanent outfield bullpen DKNY sign will be located in right centerfield, and will feature the skyline of the city. I wonder if this will push other fashion brands to represent the huge industry in other sports arenas/stadiums. And who knows, maybe the players will take notice and start dressing a little more fashionable…or not.
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